Our Brand Promises: Relaxed Shopping Experience

Ask anyone who has been here.  Shopping with Rhinelander Auto Center is like no other around.  You'll never be hassled, never haggled, never harassed.  We believe our guests should be treated exactly like that... guests.  We would never treat our guests any other way.  We know that the only reason we are still in business today is because of the loyal guests who not only shop our stores, but come back year after year for service on their vehicles.   Our guests are why we do what we do, every day.

When guests purchase a vehicle from us in our relaxed environment, they can be sure they're getting a great vehicle that is priced to beat our competition.  We don't mess around when we say we're a best price store, and because we don't, they don't have to either.  When you're here, you're our guest.  If you're here for service (or just to visit) you can enjoy our free Wifi, coffee and cookie bar, and relaxing waiting room.  If you're coming in to purchase we've got relaxed private rooms and a sales staff the lives our promises and will treat every guest, 18 or 80, with respect and dignity, regardless of your financial situation.  Rhinelander Auto Center believes that our community deserves recognition for all they do for us.  Thousands of dollars every month are filtered right back into our community in the form of donations.  We love to support the community that has enabled us to continue to support them.

So stop on over, have a cup of coffee on us, and see what a real relaxed shopping environment is like...


Our Brand Promises: One Low Price, Plain And Simple, Always!

Here at Rhinelander Auto Center, we rely on our brand promises every day to help us make the best choices for not only our business, but to help our guests make the right decision when they choose us as their dealership.  Over these next seven weeks, we'll dive into those promises and what they mean from both a business and a customer standpoint. 

Brand Promise #1: One Low Price, Plain And Simple, Always!

Being a Best Price location has many advantages, one of them is that for both our sales team and our guests, no one has to negotiate.  There's no hassling, no haggling, and most importantly, the price on the sticker is the price you pay.  We don't change our price based on who walks through the doors, like other dealerships.  Our Sales team isn't paid on commission, so it doesn't matter what the price of the vehicle is, they still make the same amount... The reason behind this is that our guests found it distasteful when they had to negotiate, and we also found that it put our guests at ease knowing they didn't have to.   I guess we feel like it takes the fear out of buying a car.  We would hate for anyone to feel like we were being dishonest about our prices, that's why we use window stickers.  Window stickers ensure that our guests see the lowest price we have available, and yes, it also means our competitors see it as well.  We're not bothered by this because we know once you start shopping with us, you won't shop anywhere else!


Proud to Serve

Here at Rhinelander GM and Toyota, we're proud to serve our guests in every department, and are extremely honored to serve those who have served our great nation.   Like many companies out there, we are proud to support those who have served with an additional discount, as well as our thanks. 

Throughout the month of May, Rhinelander GM and Rhinelander Toyota are proud to announce several discounts, and a great donation...

We are offering:
  • 10% off all services performed by our GM and Toyota service departments
  • $10 off all oil changes from our GM and Toyota Quick Service Departments
  • GM and Toyota discounts that are now open to ALL military service members, not just active duty.  For the first time, this discount is available to Veterans as well!

Rhinelander GM and Toyota is proud to support the Never Forgotten Honor Flight with a $25 donation for every new vehicle sold.   We are proud and excited for this partnership and hope to assist as many WWII Veterans as possible to see the memorial built in their honor.


NATH: Fredrick Place

Here in Rhinelander, we take pride in being a small community that has a big impact on our surroundings. One point of pride for our small community is that we rally together in times of need and are successful at helping those individuals and organizations that need our assistance.  Right now, the Northwoods Alliance for Temporary Housing provides housing at Fredrick Place, located in Rhinelander.  Since opening in 2009, Fredrick Place has never been empty.  The 16 bed facility located on Fredrick Street, can house individuals as well as families alike for up to 30 days at a time.  Their "first-come, first serve" basis allows quite a few of our needy of northern folk the opportunity to find both safe housing, and also to have basic needs attended to.

Rhinelander GM and Toyota are extremely proud to assist this organization and will continue to uphold our value of "Being Good Community Citizens."  Our values card states
"We give willingly to and are actively involved in the support of our communities, because they provide us our success."  
Fredrick Place is committed to  ending and preventing homelessness in the Northwoods, providing an "environment of encouragement, respect, dignity, and hope while nurturing and promoting self-sufficiency and independence."  We are proud to partner with NATH and assist them financially personally.

If you would like to assist NATH and it's endeavors at Fredrick Place, please visit their website for more details on how you too can make the difference right here in the Northwoods.

NATH: Fredrick Place


Under New Management

It is with great pleasure that we announce the appointment of our new General Manager at Rhinelander Auto Center.  Jason Flanagan has been with Rhinelander Auto Center  for 11 years and will now be holding the reins at Rhinelander GM, Rhinelander Toyota, and OK Used Cars In Jason's 11 years with the company, he has worked in various departments, giving him a comprehensive view of how to run a business while keeping both employees and guests happy.

Jason Flanagan, Rhinelander Auto Center General Manager

A bit about Jason...

After growing up in Tomahawk, Wisconsin, Jason earned a degree in Marketing and Management from Nicolet College in Rhinelander.  Upon graduation, he started working for Rhinelander Toyota as a sales consultant, joining the prestigious Bronze Sales Society.  Through his 11 years with the company, he has worked as the Finance Manager for Rhinelander Auto Center, eventually taking on the position of General Sales Manager for both Rhinelander GM and Rhinelander Toyota.  As General Sales Manager, he assisted the Toyota dealership in receiving the President’s Award and the GM dealership in receiving the Market Excellence award.  Throughout his tenure, Jason has helped set multiple records for both the market and for the individual stores.  His passion and dedication to Rhinelander Auto Center have well prepared him for his new role as General Manager.   

"As the new General Manager for Rhinelander Auto Center, I'm giving my promise to our guests and employees that we are here for you no matter what.  I want my guests to know that Rhinelander Auto Center is here to take care of all your needs, be it in sales or service.  I give my 100% commitment to ensuring everyone is taken care of.  To me, guest satisfaction is just as important as our bottom line, in fact, if our guests aren't satisfied, we have failed in my eyes, and I refuse to fail.  I take this new role knowing the commitment and dedication it will take to meet some of the goals I have set.  I'm sure my wife, Michelle, can attest to my dedication to my job, and I'm lucky to say I have her support as I move into this new role."                                               -Jason Flanagan, Rhinelander Auto Center General Manger

Jason with his wife Michelle, and son Logan

As part of his new management style, Jason is looking forward to increasing the community involvement in many aspects, including taking on new projects at both the GM and Toyota locations. He is excited to become more actively involved in the day-to-day operations and guest satisfaction of our dealership.  Included in this venture is a re-dedication to our guests that we are their one-stop-shop for sales, service, detailing, and accessories.  Don't be surprised to see more great things coming from Jason and the entire team at Rhinelander Auto Center!


GM Recall, What You Should Know

Recently it has been announced that General Motors will do a voluntary recall of the following vehicles to repair ignition switch problems:

  • Chevrolet Cobalt (Model Years 2005-2007)
  • Pontiac G5 (Model Years 2005-2007)
  • Saturn Ion (Model Years 2003-2007)
  • Chevrolet HHR (Model Years 2006-2007)
  • Pontiac Pursuit (Canada, Model Years 2005-2006)
  • Pontiac Solstice (Model Years 2006-2007)
  • Saturn Sky (Model Year 2007)

If you own one of these vehicles, repairs will be done at no charge to you.  Even if you are not the original owner of the vehicle, the recall work is still covered as long as you bring it in within the allotted time frame to a GM Dealership

From the GM Recall Website:
"There is a risk, under certain conditions, that your ignition switch may move out of the 'run' position resulting in a partial loss of electrical power turning off the engine. This risk increases if your key ring is carrying added weight (such as more keys or the key fob) or your vehicle experiences rough road conditions or other jarring or impact related events. If the ignition switch is not in the run position the airbags may not deploy if the vehicle is involved in a crash increasing the risk of injury or death."

"Until the recall repairs have been performed, it is very important that you remove all items from your key ring, leaving only the vehicle key. The key fob (if applicable) should also be removed from your key ring."
What this means to vehicle owners is that you need to bring your vehicle in to get fixed.  There is absolutely no charge to you as our guest to have your vehicle serviced here.  We do expect to have parts available around the beginning of April, or as soon as GM delivers them.  While parts are not available right now, we are asking that owners call our service department to ensure as soon as parts become available, an appointment can be made.  We are making every attempt to be proactive with the warranty repairs, and to ensure they're completed in a timely manner, we're asking all vehicle owners impacted to make an appointment for the repairs.

Please use the information below to contact us:



2014 Chevrolet Impala SS

She's here...

The redesigned Chevy Impala SS with a 6.2L V-8 oozes class as it easily glides along with the aggressive styling and luxurious interior.  With 415 lb.-ft of torque and 0-60 in 5 seconds flat, you'll enjoy the confidence of knowling you've got the support of the Chevrolet Complete Care.

When she first came to the showroom floor, the sleek look and roomy leather interior were not to be missed. The all-new redesign really is something to look at.  Only 5000 made, and we've got one. The Phantom Black leather interior makes for one heck of a ride... Here are some interesting stats on this beauty:

  • A powertrain worthy of NASCAR- SS has a high-performance version of Chevy's legendary 6.2L V8 small block engine and 6 speed automatic with TAPshift.
  • High levels of luxury, safety, and technology- SS features an amazing array of standard options including GM's new infotainment system, blue lightening interior lighting, push-button start, rear camera, remote start, lane departure warning system, and front collision alert (just to name a few...).
  • Responsive handling characteristics- SS incorporated a Sport-Tuned suspension (MacPherson strut-type in the front and an independent multilink system in the rear) with EPS for a sporty yet grounded driving feel.

We just can't say enough about this gem... While available in five colors, we're boasting the black-on-black Phantom on our showroom.  If you'd like to take a peek at this beauty, give us a call today!  715-365-8100