Welcome Back, Kris!

The family at Rhinelander Auto Center is excited to welcome Sales Manager, Kris Fiszer back!  As many of you may remember, Kris was a part of our team before and took some time away to spend with his growing family.  Now that Kris is back, he's excited to get into the swing of things at our new Toyota building! 

Kris graduated from Gogebic Community College with a degree in both Accounting and Computer Systems.  Along with working at Toyota previously, Kris also spent time working with the team at Aramark (we're sure they miss him, but we're happy to have him back!). 

Along with working, Kris is an avid golfer, and loves to spend time with his children Tyler (23), Keegan (19), and his littlest lady, Rowan (7).  The Fiszer household is busting at the seems with the newest addition of grandson Asher and proud Mom and wife to Tyler, Emily!  Wife Shelly stays busy with her position as a claims adjuster through Progressive Insurance.  Kris and Shelly are proud to support both sons who are currently serving on Active Duty with the US Navy.  Tyler (E4), who was previously stationed at Camp Pendleton, is currently deployed to an unknown location and Keegan (E3) is currently serving at Balboa Naval Hospital.  Both men are proud to be Navy Corpsmen, and we're proud to support them!

"Coming back to Rhinelander just felt like home.  This is truly where I want to be and what I want to be doing.  I enjoy working for a company with morals and standards, and know that at the end of the day, I'm really helping the lives of our guest in a positive way.  I'm proud to have such a wonderful family to support me, especially my wife, Shelly, who always has our best at heart.  Our family is really excited for this venture and I'm excited to reconnect with guests from years past.  I love what I do, and I'm just happy to be back with my Rhinelander Toyota family."  -Kris Fiszer

From the whole team at Rhinelander Auto Center, welcome back, Kris!


Our Brand Promises: Affordable Financial Solutionsfor Today and Your Future

When you shop with Rhinelander Auto Center, you know you've found a one-stop-shop for all your automotive needs-including financing.  We're proud to say we treat everyone the same, regardless of their credit situation.  We offer affordable solutions to our guests because we know it's important.  We know each situation is different, and that's why we can offer so many programs.  We work with a team of lenders that are able to help those even the most dire credit situations.

Sure, you can always pay cash or use your own financial institution, and we're always happy to assist with those situations, but we always say, let us check with our banks, too... We might be able to get you a rate equal to, or even better than you can with your financial institution. 

Our finance team looks at each situation individually to ensure we're keeping your best interest at heart.  We would never put someone who drives 30,000+ miles a year into a lease without first warning them of the mileage penalty.  We'd also never put someone in a financial situation where they had a payment they couldn't afford.  We do our best to ensure our guests are satisfied because in the end, if we treat you right, we hope you'll come back for your next vehicle.  We take our financing job very seriously, so rest assured we always have your best interest at heart!


Our Brand Promises: Relaxed Shopping Experience

Ask anyone who has been here.  Shopping with Rhinelander Auto Center is like no other around.  You'll never be hassled, never haggled, never harassed.  We believe our guests should be treated exactly like that... guests.  We would never treat our guests any other way.  We know that the only reason we are still in business today is because of the loyal guests who not only shop our stores, but come back year after year for service on their vehicles.   Our guests are why we do what we do, every day.

When guests purchase a vehicle from us in our relaxed environment, they can be sure they're getting a great vehicle that is priced to beat our competition.  We don't mess around when we say we're a best price store, and because we don't, they don't have to either.  When you're here, you're our guest.  If you're here for service (or just to visit) you can enjoy our free Wifi, coffee and cookie bar, and relaxing waiting room.  If you're coming in to purchase we've got relaxed private rooms and a sales staff the lives our promises and will treat every guest, 18 or 80, with respect and dignity, regardless of your financial situation.  Rhinelander Auto Center believes that our community deserves recognition for all they do for us.  Thousands of dollars every month are filtered right back into our community in the form of donations.  We love to support the community that has enabled us to continue to support them.

So stop on over, have a cup of coffee on us, and see what a real relaxed shopping environment is like...


Our Brand Promises: One Low Price, Plain And Simple, Always!

Here at Rhinelander Auto Center, we rely on our brand promises every day to help us make the best choices for not only our business, but to help our guests make the right decision when they choose us as their dealership.  Over these next seven weeks, we'll dive into those promises and what they mean from both a business and a customer standpoint. 

Brand Promise #1: One Low Price, Plain And Simple, Always!

Being a Best Price location has many advantages, one of them is that for both our sales team and our guests, no one has to negotiate.  There's no hassling, no haggling, and most importantly, the price on the sticker is the price you pay.  We don't change our price based on who walks through the doors, like other dealerships.  Our Sales team isn't paid on commission, so it doesn't matter what the price of the vehicle is, they still make the same amount... The reason behind this is that our guests found it distasteful when they had to negotiate, and we also found that it put our guests at ease knowing they didn't have to.   I guess we feel like it takes the fear out of buying a car.  We would hate for anyone to feel like we were being dishonest about our prices, that's why we use window stickers.  Window stickers ensure that our guests see the lowest price we have available, and yes, it also means our competitors see it as well.  We're not bothered by this because we know once you start shopping with us, you won't shop anywhere else!


Proud to Serve

Here at Rhinelander GM and Toyota, we're proud to serve our guests in every department, and are extremely honored to serve those who have served our great nation.   Like many companies out there, we are proud to support those who have served with an additional discount, as well as our thanks. 

Throughout the month of May, Rhinelander GM and Rhinelander Toyota are proud to announce several discounts, and a great donation...

We are offering:
  • 10% off all services performed by our GM and Toyota service departments
  • $10 off all oil changes from our GM and Toyota Quick Service Departments
  • GM and Toyota discounts that are now open to ALL military service members, not just active duty.  For the first time, this discount is available to Veterans as well!

Rhinelander GM and Toyota is proud to support the Never Forgotten Honor Flight with a $25 donation for every new vehicle sold.   We are proud and excited for this partnership and hope to assist as many WWII Veterans as possible to see the memorial built in their honor.


NATH: Fredrick Place

Here in Rhinelander, we take pride in being a small community that has a big impact on our surroundings. One point of pride for our small community is that we rally together in times of need and are successful at helping those individuals and organizations that need our assistance.  Right now, the Northwoods Alliance for Temporary Housing provides housing at Fredrick Place, located in Rhinelander.  Since opening in 2009, Fredrick Place has never been empty.  The 16 bed facility located on Fredrick Street, can house individuals as well as families alike for up to 30 days at a time.  Their "first-come, first serve" basis allows quite a few of our needy of northern folk the opportunity to find both safe housing, and also to have basic needs attended to.

Rhinelander GM and Toyota are extremely proud to assist this organization and will continue to uphold our value of "Being Good Community Citizens."  Our values card states
"We give willingly to and are actively involved in the support of our communities, because they provide us our success."  
Fredrick Place is committed to  ending and preventing homelessness in the Northwoods, providing an "environment of encouragement, respect, dignity, and hope while nurturing and promoting self-sufficiency and independence."  We are proud to partner with NATH and assist them financially personally.

If you would like to assist NATH and it's endeavors at Fredrick Place, please visit their website for more details on how you too can make the difference right here in the Northwoods.

NATH: Fredrick Place


Under New Management

It is with great pleasure that we announce the appointment of our new General Manager at Rhinelander Auto Center.  Jason Flanagan has been with Rhinelander Auto Center  for 11 years and will now be holding the reins at Rhinelander GM, Rhinelander Toyota, and OK Used Cars In Jason's 11 years with the company, he has worked in various departments, giving him a comprehensive view of how to run a business while keeping both employees and guests happy.

Jason Flanagan, Rhinelander Auto Center General Manager

A bit about Jason...

After growing up in Tomahawk, Wisconsin, Jason earned a degree in Marketing and Management from Nicolet College in Rhinelander.  Upon graduation, he started working for Rhinelander Toyota as a sales consultant, joining the prestigious Bronze Sales Society.  Through his 11 years with the company, he has worked as the Finance Manager for Rhinelander Auto Center, eventually taking on the position of General Sales Manager for both Rhinelander GM and Rhinelander Toyota.  As General Sales Manager, he assisted the Toyota dealership in receiving the President’s Award and the GM dealership in receiving the Market Excellence award.  Throughout his tenure, Jason has helped set multiple records for both the market and for the individual stores.  His passion and dedication to Rhinelander Auto Center have well prepared him for his new role as General Manager.   

"As the new General Manager for Rhinelander Auto Center, I'm giving my promise to our guests and employees that we are here for you no matter what.  I want my guests to know that Rhinelander Auto Center is here to take care of all your needs, be it in sales or service.  I give my 100% commitment to ensuring everyone is taken care of.  To me, guest satisfaction is just as important as our bottom line, in fact, if our guests aren't satisfied, we have failed in my eyes, and I refuse to fail.  I take this new role knowing the commitment and dedication it will take to meet some of the goals I have set.  I'm sure my wife, Michelle, can attest to my dedication to my job, and I'm lucky to say I have her support as I move into this new role."                                               -Jason Flanagan, Rhinelander Auto Center General Manger

Jason with his wife Michelle, and son Logan

As part of his new management style, Jason is looking forward to increasing the community involvement in many aspects, including taking on new projects at both the GM and Toyota locations. He is excited to become more actively involved in the day-to-day operations and guest satisfaction of our dealership.  Included in this venture is a re-dedication to our guests that we are their one-stop-shop for sales, service, detailing, and accessories.  Don't be surprised to see more great things coming from Jason and the entire team at Rhinelander Auto Center!